Reminiscin' caught up with the supernova Video Director to find out more on the pressures, joys and mishaps of being behind the lens!

To have a directorial career like Dawn Shadforth requires a mammoth amount of finesse, flair and workmanship, so it comes to no surprise that a question such as, 'Who have you worked with?' would be reverberated as, "Ooooooooh Gosh!" Indeed, it would be an answer that would dictate an array of names, " Ummmm, I worked with most famously Kylie I suppose, Bjork, Basement Jaxx, Primal Scream, The Streets, Plan B… Garbage, loadsa people," Dawn replies.

Though the list is endless, the magnitude of elite musicians never seems to cease. With the aforementioned being just a snippet of Dawn's portfolio. It is thoroughly transparent that her role brings her great delight and perks, "I mean part of the reason for going in to it is being a fan as much as anything, and yeah it's great! What a great job to be able to work with people like Iggy Pop, oh my God! Dawn exclaims. "But you do just have to get on and do a good job for them; it puts more pressure on to making it work. You get nervous about shoots because there is a lot of factors that you can't control often, but with any kind of film shoot there are all sorts of thing that can spiral against you-the weather, the time, money."

With video shoots shunted by, "Shoots running behind and sets not being finished in time which have happened a couple of times," Dawn briefly explains. There are some controlling aspects that Dawn is fully functional of, one being the creative bond, "Just working together and talking everything through. You are there at every stage of the process-working out what the wardrobes going to be that is a very important part. It really is a process of collaboration, but when it comes to performing, Dawn adds. "You never fail to be surprised on how amazing the performers are and what they give you over and above. That is their bit, which is what amazes me and fascinates me about performers."

As Dawn trills, "I count myself very lucky" there are other facets to her role that can be far more testing, "On one Jamiriquoi job we did shoots that took an 18- hour day and a 24- hour day, but that was exceptional". Though timing is of the essence, there are no limitations when formulating video concepts, "It has to come from the music. I have themes in my work that come from filmic references that fascinate me, so I kinda referenced Horror a few times and musicals in my videos, but it has to come from the music in the first place. I wouldn't force one of those ideas to music if they are inappropriate. Horror films are often driven by their soundtracks, so it not a huge link to make. She continues, "Other times you will listen to the music and a completely random idea would come from somewhere in the music or some tenuous link."

Although some ideas may be uncombed and others appear far fetched, Dawn does admit her venturesome nature can get the better of her at times, "The Garbage video. It was hugely ambitious and really hard to pull off. I don't think I would have come up with an idea like that knowing what I know now and how difficult things are. But that was a real effort to pull off." But besides the constraints and hurdles throughout her visual journey, Dawn has achieved an inordinate collection of music videos as well as many namely awards under her belt too.

Now, with new projects set adrift, Dawn is casting her video making responsibilities into new pastures, "I am writing at the moment. I am working on feature projects. I am not working on any music videos at the moment". Dawn enthuses, "I am interested to see what happens this year with music. I would like to make a video with a band this year. I haven't made a video for a band in a while."